Local businesses, whether they are ice cream stores, privately owned restaurants or retail stores should have a website to help further brand their business. There have been too many times where I have walked into a well-known ice cream store or restaurant and they didn’t have a great website to back themselves up with. Better yet, I hear great things about a particular restaurant’s menu and its website, go online to look for their website and find it, but fail to find the menu! Nothing aggravates me more to see that a restaurant has a website, and that the website is not up to par with the many other ones that I have come across.
Therefore, why is it important that a local business have a website that is fully functional and is able to give off as much information as possible? I believe it is important because it is essential to extend your business to the online world. Most people are spending a majority of their time on Google or other search engines looking for information about businesses, products, and what to buy for a loved one, etc. Also, if they’re not using their computer, they are using their smartphone, or some other mobile device to get the information that they need on anything and everything that their mind and heart desires.
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Also, in light of the term “Internet Marketing,” having a website could also be a great way to get business online. For example, if you are a local catering company that is trying to find more business; adding your menus, contact information, as well as pictures of the events that you have catered will be great for those people who are looking for a catering company on Google or the other search engines. Therefore, the next thing you need to consider is…how can my website get found on the search engines?
