Performance marketing, an efficient online campaign: How do I reach my target group in the digital world? What tools can I use to measure or even improve my success? In the digital marketing course in Delhi we cover »Online Marketing - A Compact Introduction« we want you to do just that ...
... demonstrate. Follow the founder of the »Online Marketing Rockstars« Philip Westermeyer and the SEO guru Christoph Burseg into the world of online marketing. They explain to you how to make money with Google, Facebook, YouTube and Co.
Digital Marketing Course Content in Delhi
What is SEO?
These strategies are presented in the online marketing course : With search engine, email and social media marketing, you can address your target groups more specifically with detailed explanations. You will analyze your success in order to optimize campaigns effectively. The media economist Prof. Dr. Armin Rott will also accompany you as a scientific marketing expert. He arranges the various channels and measures in an overall context. This gives you clear and directly implementable guidelines with which you can develop, measure and successfully optimize digital advertising campaigns.
Basics of performance marketing
Learn the basics of online marketing using comprehensible step-by-step screencasts and best practice examples. In this first lesson of the six-part video seminar “Online Marketing - A Compact Introduction", Prof. Dr. Armin Rott gives an overview of the basics of online marketing. Christoph Burseg, online entrepreneur and SEO guru, then teaches the basics of performance Marketing.
Google: Website Optimization (SEO), AdWords (SEA) and Tracking
The topic of the second lesson of the video seminar " Online Marketing - A Compact Introduction" is the topic of Google. Which SEO measures or clever search engine marketing bring your website up in the Google ranking? Keywords, on- and off-page optimization, Tracking and AdWords success factors are explained in detail and clearly presented.
Facebook: campaign management, targeting and newsfeed optimization
Facebook is the subject of the third lesson of this six-part video seminar. If you want to successfully design your own social media strategy, then you should know how the Facebook news feed works. How to set up a Facebook company page and how will the Facebook campaign be a success? In this lesson, our experts explain the essential characteristics of Facebook, how tools and campaigns work, and give you initial inspiration for advertising campaigns using practical screencasts and best practice examples.
YouTube: reach strategies and video optimization
The fourth lesson of the online marketing seminar deals with the YouTube platform and its importance for online marketing. Find out how you can use YouTube profitably for your marketing goals, which topics work best and which factors are decisive for a large reach. You will also receive tips on creating, tagging and optimizing your videos and how you can earn money with your reach on YouTube.
Email marketing: structure of the distribution list, segmentation and trigger chains
In the fifth lesson, email marketing is broken down. What are the legal requirements and what must be observed so that the messages sent achieve the desired effect? You will also get to know various analysis tools from Christoph Burseg which will help you to optimize your advertising material and which will show you the important key figures of email marketing, such as click rates and conversion rates.
Outlook of Digital Marketing Course in Delhi
At the end of the seminar, an outlook will be given on the importance of online marketing in society. It also answers the question of whether the meaning of the content and platforms presented in the previous lessons will change in the future and how that will happen. It also provides an overview of which platforms are suitable for which communication goals and how you can find out which trend will come next.
Features of Joining Online Digital Marketing Course in Delhi
Extensive : In addition to this seminar, with the ZEIT Academy subscription you have access to the entire online seminar offering with more than 150 hours of learning experience
Flexible : Watch the seminars of your choice on your laptop, tablet or smartphone whenever and wherever you want
Innovative : Our portfolio is growing steadily - look forward to more exciting seminars in the future
Individual : Flexible learning from home - without time pressure, learning plans or specifications
